Current Issue #488

Modern Solutions

Modern Solutions

CSR Cemintel continue to design successful solutions in todays ever changing modern times.

Someone once asked me ‘what equals success?’ My answer to this was around building an empire and making wealth which, by the way, was an accomplishment of the person asking me the question. However, I was promptly corrected. Success, he explained, only comes from what you measure as being important to you.

In the past, working at The Laminex Group introduced me to a world of design, manufacturing and promoting a leading brand. This is a space many companies enjoy but it also comes with challenges. Being a leading brand in a competitive market has strength, but businesses all over the world are becoming more aggressive so this is never just enough. The challenges of this space have become harder and harder to overcome with greater options being made available every day. You need to think outside the square.

“Always bear in mind that your own resolution to succeed is more important than any other,” said Abraham Lincoln. The one thing I can say about every decision I have made is I have had the resolution to succeed. Choosing to join the team at CSR as Business Development Manager for CSR Cemintel gives me the ability to unleash the resolution to succeed once again. Evolving from being a traditional fibre cement manufacturer, CSR Cemintel has transformed into a creative hub of premium lightweight building products backed by design and technical support – it provides the freedom to choose. Including a range of external facades, internal linings and flooring systems the opportunity is there to create a real point of difference in both residential and commercial applications.

This product range excites me with its ability to be installed so quickly and efficiently. It is a solution that architects, builders, designers and home owners have been looking for. My focus is to bring this product and its branding to a point where people will not only know it, but will be looking for it in the market place. People are increasingly showing interest in products that show a design element and are easy to install. With CSR Cemintel the home owner can bring a funky individual element to the presentation of their home. We can allow people to enhance the frontage appeal as well as their entertaining areas.

For a look with a punch, I cannot go past the Designer Series Textured Sandstone. A staggered brick, this high–end design kicks all of the goals. I look to create life in a house and this brings appeal, vibe and pizazz to any, if not all, areas of the home. Pull this together in an outdoor alfresco dining with a feature lap pool, stunning furniture and perfect landscaping, all of a sudden you immediately have a space that makes you feel as though you are lounging about a luxurious getaway location, rather than a standard suburban backyard. With my experience, drive and enthusiasm I will challenge the market. I want to succeed in finding solutions to fit and progress in a modern setting, whether that be in housing, high–rise developments or commercial applications, CSR Cemintel is positioned to deliver it all.

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