Parallax Design and Hahndorf Hill Winery’s hottest wine label

Hot 100 Wines continued the design component of the wine competition in its 2017/18 season, awarding the Hottest Label of the Hot 100 for a second time.

The Hottest Label was introduced by designer Andrew Downer (of the Murdoch Hill wine family), as what is on the bottle is as important to what is in the bottle for setting the tone and individuality of a brand and to the consumer at point of purchase.

Last season, the Hottest Label was taken out by Elderslie’s Hills Blend #1 label, designed by local agency Parallax. As with the Hot 100, where we invite the winning winemaker from the year before to be a judge, we invited Parallax’s senior designer and partner Kellie Campbell-Illingworth to be a judge (she abstained from voting if a conflict of interest arose, as did all the judges). Note that only wines that placed in the Hot 100 were eligible for the Hottest Label award.

Andrew Downer explains the judging process and how we decided on a winner.

“To judge the award I rounded a set of design and wine industry experts to come together to judge the final Hot 100 wine labels.

“We judged the entries on originality, creativity, functionality and print production.

“This year’s winner jumped out as a unique striking label with design consideration and attention to detail with paper stock and foil, which makes it hard to miss on the shelf!

“It is also a remarkable brand progression for this dynamic Adelaide Hills producer.”


Hahndorf Hill Winery
2017 White Mischief Gruner Veltliner
Designer: Parallax


Ochota Barrels
2017 A Sense of Compression Grenache
Designer: Charlie Lawrence


2015 Nocturne

This article first appeared in Hot 100 Wines 2017/2018, now available on the street

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