It’s no secret that we’re massive fans of Melbourne based fashion label Jasmine Alexa. Designed and founded by Jasmine Alexa Gescheit, the label is known for its range of understated monochrome pieces designed for the modern active woman – allowing her to go from studio to street with ease.
After having just celebrated their second birthday in August of last year, Jasmine Alexa has now released their fourth collection: ‘Collection IIII’. Made up of 12 pieces with prices ranging from $79.99 – $139.00, the collection is guided by intuition, thought and Jasmine’s own modern active lifestyle. Featuring Jasmine Alexa’s signature stripes, the collection includes shorts, crops, sweatshirts, skirts, leggings and tees.
We caught up with Jasmine to discuss her latest collection, sustainability in fashion and what’s next for her brand.
Congratulations on your fourth collection – it must feel surreal! What was the inspiration behind Collection IIII?
Thank you! Yes, it feels very surreal. So much work and time goes into each collection – it’s hard to believe I have four under my belt now.
Collection IIII was inspired by the own relationship with my clothes. I live a very active lifestyle, as do many women today, and I was frustrated with not finding clothes that allowed me to transition through my day with ease, so I wanted to create pieces that would allow me, and other women, to do so. Collection IIII is all about timeless elegance, elevated for the modern active woman.
The new collection features your signature styles: crops, leggings shorts, and tees, with the addition of The Horizon Skirt. It’s such a unique and versatile piece, what inspired this design?
The Horizon Skirt stemmed from my own personal need actually. I don’t always feel comfortable wearing tight shorts or pants as I feel they accentuate my hips and bum, so I designed the Horizon Skirt as a way for me to cover up my assets whilst still wearing fitted clothes. I wanted it to have the flexibility to be worn over anything, which is why it emulates a belt, but has the shape and look of a skirt or layering piece.
Two This is me garments have been added to your range. How have you found the support for this campaign with Headspace Australia?
The support for This is me, has truly been incredible – far beyond what I could have imagined actually. Every time I release new This is me pieces, they sell out! People really resonate with the platform, so having a piece that they can wear, it makes them feel like they are part of a wider community. It’s really special to see. I will always have This is me garments as part of the range, and will continue to support Headspace Australia.
I also have an exciting collaboration rolling out next month with a very big Australia retailer who are championing This is me. Together, we have created an exclusive piece that will be sold through their platform, and as always, all proceeds will be donated to Headspace Australia. All to be revealed very soon!