Asics Office and Showroom

Melbourne
Design/Architect Firm: Hot Black

Hot Black were engaged to convert an existing warehouse which would feature an inviting entry/assembly area leading to a double height ‘Asics Arena’ showroom designed to accommodate large lectures & small product promotion seminars, as well as a BOH office space.

Hot Black’s graphic design team developed a visual identity using abstracted sports marking to celebrate Asics’ strong ties to the fitness industry.

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